CHALLENGE Support Frito Lay’s “Space for Her” initiative during key Back to School timeframe by encouraging and empowering young women to pursue careers in STEM and achieve their dreams. SOLUTION We created an engaging, multi-platform campaign between Discovery and Science Channel and the trailblazing female astronaut Dr. Sian Proctor – a geoscientist, explorer, space artist,…
CHALLENGE Drive awareness, affinity, and purchase intent of Mars Petcare brands: Pedigree, Temptations, and Wisdom Panel. SOLUTION We teamed up with Discovery and Animal Planet’s #1 cable program on Superbowl Sunday, Puppy Bowl! We drove excitement and buzz through branded social, streaming, digital, linear, and experiential content. With Mars Petcare brands organically showcased at the…
Responsive Video Gallery Your browser does not support the video tag. 360° Partnership Social Content Branded Content Sizzle CHALLENGE Generate fan engagement and awareness of Mountain Dew’s high-energy brand among the elusive Millennial / GenZ target. SOLUTION We teamed up with truTV’s #1 show Impractical Jokers, featuring four best friends from Staten Island. This three-year…