MOUNTAIN DEW

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360° Partnership
360° Partnership
Social Content
Social Content
Branded Content Sizzle
Branded Content Sizzle

CHALLENGE

​Generate fan engagement and awareness of Mountain Dew’s high-energy brand among the elusive Millennial / GenZ target. 

SOLUTION

We teamed up with truTV’s #1 show Impractical Jokers, featuring four best friends from Staten Island.  This three-year partnership encompassed premium branded content flavored with bold, audacious personality, placing Mountain Dew at the center of Sal, Murr, Q, and Joe’s hilarious antics! From in-show integration to animated social and digital video content to a live experiential event at Comic-Con with product sampling and a VR game, this partnership was epic!

RESULTS

impressions across linear, digital, social, mobile, event
over-delivery on content video views
increase in consumer intent to purchase Dew
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MORE RESULTS

FRITO-LAY
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FRITO-LAY

ByMandy

CHALLENGE Support Frito Lay’s “Space for Her” initiative during key Back to School timeframe by encouraging and empowering young women to pursue careers in STEM and achieve their dreams. SOLUTION We created an engaging, multi-platform campaign between Discovery and Science Channel and the trailblazing female astronaut Dr. Sian Proctor – a geoscientist, explorer, space artist,…

Universal Orlando
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UNIVERSAL STUDIOS HOLLYWOOD & ORLANDO RESORTS

ByMandy

Responsive Video Gallery Your browser does not support the video tag. Stop Motion Short Animated Short Orlando Show Integration Volcano Bay Branded Content CHALLENGE Our goal was to engage consumers with iconic travel and entertainment brands Universal Orlando Resorts and Universal Studios Hollywood so that they were top of mind during key vacation planning timing. …

WARNER BROTHERS MOVIES
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WARNER BROTHERS MOVIES

ByMandy

Responsive Video Gallery Your browser does not support the video tag. Wonder Woman Annabelle Rampage Shazam CHALLENGE Drive fans to the theater for Warner Brothers Pictures’ tentpole movie events to generate box office success!   SOLUTION We created action-packed, powerful, and comedic co-branded content featuring movie celebrities including The Rock and Zachary Levi, and WBD…

ILLINOIS TOURISM
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ILLINOIS TOURISM

ByMandy

CHALLENGE With consumers having so many options for their vacation plans, the goal was to make Illinois a top destination for travelers nationwide.   SOLUTION Showcase the incredible landmarks and sights along Route 66 with Discovery and Motortrend’s very own, Chris Jacobs, a native-Chicagoan! In a multi-platform custom campaign, we highlighted eccentric and historical points of…

CLOROX, SHERWIN WILLIAMS, PAPER & PACKAGING
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CLOROX, SHERWIN WILLIAMS, PAPER & PACKAGING

ByMandy

Responsive Video Gallery Your browser does not support the video tag. Clorox Paper and Packaging SherwinWilliams CHALLENGE Drive brand awareness for a variety of client categories – CPG, Retail, and Government – each with distinct brand messages, with limited production resources.  SOLUTION We developed engaging, cost-effective stop-motion animated content with unique brand messaging for Clorox…

MARS PETCARE
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MARS PETCARE

ByMandy

CHALLENGE Drive awareness, affinity, and purchase intent of Mars Petcare brands: Pedigree, Temptations, and Wisdom Panel. SOLUTION We teamed up with Discovery and Animal Planet’s #1 cable program on Superbowl Sunday, Puppy Bowl! We drove excitement and buzz through branded social, streaming, digital, linear, and experiential content. With Mars Petcare brands organically showcased at the…