CHALLENGE Stand out from the noise at San Diego Comic-Con! We needed to create a compelling fan activation (OUTSIDE of the highly trafficked Convention Center) that authentically drove Mountain Dew sampling and interaction. SOLUTION We activated the Jokers Block Party at Petco Park: a sight, sound, and motion event with a sponsored VR activation, contextual games,…
CHALLENGE Develop a first-to-market promotional partnership that drives awareness of GEICO’s humorous and playful brand. SOLUTION FANARCHY! We built a nine-week long, integrated marketing partnership spanning linear, digital and social platforms, culminating with fans voting on the outcome of a live show. RESULTS
CHALLENGE With consumers having so many options for their vacation plans, the goal was to make Illinois a top destination for travelers nationwide. SOLUTION Showcase the incredible landmarks and sights along Route 66 with Discovery and Motortrend’s very own, Chris Jacobs, a native-Chicagoan! In a multi-platform custom campaign, we highlighted eccentric and historical points of…
Responsive Video Gallery Your browser does not support the video tag. Budweiser Sailor Jerry Hennessy CHALLENGE Surprise and delight fans during their favorite shows to drive awareness and engagement with popular alcohol brands. SOLUTION Sharks, tattoos, and sports! We spoke to fan passions with authentic branded content featuring rock musician Jesse Dupree and basketball legend…
Responsive Video Gallery Your browser does not support the video tag. Stop Motion Short Animated Short Orlando Show Integration Volcano Bay Branded Content CHALLENGE Our goal was to engage consumers with iconic travel and entertainment brands Universal Orlando Resorts and Universal Studios Hollywood so that they were top of mind during key vacation planning timing. …
Responsive Video Gallery Your browser does not support the video tag. Clorox Paper and Packaging SherwinWilliams CHALLENGE Drive brand awareness for a variety of client categories – CPG, Retail, and Government – each with distinct brand messages, with limited production resources. SOLUTION We developed engaging, cost-effective stop-motion animated content with unique brand messaging for Clorox…
Responsive Video Gallery Your browser does not support the video tag. Apartments.com MetroPCS Xfinity CHALLENGE Drive brand awareness and highlight the unique features of different mobile, internet, and real estate brands, while remaining true to truTV’s comedic voice. SOLUTION We worked with truTV talent to put their comedic spin on creative concepts, which led to…
Responsive Video Gallery Your browser does not support the video tag. Eye Candy Up Do It Ziplash CHALLENGE Drive social engagement with Biore’s female 18-24 target during the I Heart Radio Music Awards. SOLUTION We developed a targeted branded content campaign featuring beauty/style hack expert – and truTV star – Brooke Van Poppelen. Brooke shared practical…
CHALLENGE Drive lift in Samsung brand association with sustainability within strategic Gen Z and Millennial audience. Inspire consumers to practice sustainable efforts in their daily lives by recycling their electronics. SOLUTION We launched a surround-sound campaign featuring environmentally conscious and social impact-focused influencers in a series of branded content videos across digital and social platforms….
Responsive Video Gallery Your browser does not support the video tag. Wonder Woman Annabelle Rampage Shazam CHALLENGE Drive fans to the theater for Warner Brothers Pictures’ tentpole movie events to generate box office success! SOLUTION We created action-packed, powerful, and comedic co-branded content featuring movie celebrities including The Rock and Zachary Levi, and WBD…