MARS PETCARE
CHALLENGE
Drive awareness, affinity, and purchase intent of Mars Petcare brands: Pedigree, Temptations, and Wisdom Panel.
SOLUTION
We teamed up with Discovery and Animal Planet’s #1 cable program on Superbowl Sunday, Puppy Bowl! We drove excitement and buzz through branded social, streaming, digital, linear, and experiential content. With Mars Petcare brands organically showcased at the center, we engaged fans through heartwarming stories of adoptable pups and playful kittens, delighting fans across all platforms.
RESULTS
lift in brand recall, favorability, and purchase intent with +14% sales lift among competitive purchasers
Generated 39M social video views across platforms and 13M linear and streaming reach
viewers were 30% more likely to search for brands they saw advertised during Puppy Bowl
Mars increased their media spend and came back as a sponsor for the 13th consecutive year!
