FRITO-LAY
CHALLENGE
Support Frito Lay’s “Space for Her” initiative during key Back to School timeframe by encouraging and empowering young women to pursue careers in STEM and achieve their dreams.
SOLUTION
We created an engaging, multi-platform campaign between Discovery and Science Channel and the trailblazing female astronaut Dr. Sian Proctor – a geoscientist, explorer, space artist, astronaut, and the first black woman to pilot a spacecraft. By celebrating and amplifying the stories of inspirational women, we demonstrated a clear message to young girls everywhere – there are no limits to what you can do.
RESULTS
social video views
social impressions
social engagements (likes, shares, comments, saves) across Instagram, Facebook
new business spend on WBD
