CHALLENGE Drive lift in Samsung brand association with sustainability within strategic Gen Z and Millennial audience. Inspire consumers to practice sustainable efforts in their daily lives by recycling their electronics. SOLUTION We launched a surround-sound campaign featuring environmentally conscious and social impact-focused influencers in a series of branded content videos across digital and social platforms….

CHALLENGE With consumers having so many options for their vacation plans, the goal was to make Illinois a top destination for travelers nationwide.   SOLUTION Showcase the incredible landmarks and sights along Route 66 with Discovery and Motortrend’s very own, Chris Jacobs, a native-Chicagoan! In a multi-platform custom campaign, we highlighted eccentric and historical points of…

Responsive Video Gallery Your browser does not support the video tag. Budweiser Sailor Jerry Hennessy CHALLENGE Surprise and delight fans during their favorite shows to drive awareness and engagement with popular alcohol brands.   SOLUTION Sharks, tattoos, and sports! We spoke to fan passions with authentic branded content featuring rock musician Jesse Dupree and basketball legend…

CHALLENGE Support Frito Lay’s “Space for Her” initiative during key Back to School timeframe by encouraging and empowering young women to pursue careers in STEM and achieve their dreams. SOLUTION We created an engaging, multi-platform campaign between Discovery and Science Channel and the trailblazing female astronaut Dr. Sian Proctor – a geoscientist, explorer, space artist,…

CHALLENGE Drive awareness, affinity, and purchase intent of Mars Petcare brands: Pedigree, Temptations, and Wisdom Panel. SOLUTION We teamed up with Discovery and Animal Planet’s #1 cable program on Superbowl Sunday, Puppy Bowl! We drove excitement and buzz through branded social, streaming, digital, linear, and experiential content. With Mars Petcare brands organically showcased at the…

CHALLENGE Develop a first-to-market promotional partnership that drives awareness of GEICO’s humorous and playful brand. SOLUTION FANARCHY! We built a nine-week long, integrated marketing partnership spanning linear, digital and social platforms, culminating with fans voting on the outcome of a live show.  RESULTS