SAMSUNG
CHALLENGE
Drive lift in Samsung brand association with sustainability within strategic Gen Z and Millennial audience. Inspire consumers to practice sustainable efforts in their daily lives by recycling their electronics.
SOLUTION
We launched a surround-sound campaign featuring environmentally conscious and social impact-focused influencers in a series of branded content videos across digital and social platforms. We also created content for Samsung’s owned digital out-of-home billboard in Times Square as well as its interactive retail location in New York City.
RESULTS
new visitors to Samsung.com
impressions across TikTok, Instagram, YouTube, Snapchat, over-delivering on goals by 107%
lift in brand association with sustainability
