ILLINOIS TOURISM
CHALLENGE
With consumers having so many options for their vacation plans, the goal was to make Illinois a top destination for travelers nationwide.
SOLUTION
Showcase the incredible landmarks and sights along Route 66 with Discovery and Motortrend’s very own, Chris Jacobs, a native-Chicagoan! In a multi-platform custom campaign, we highlighted eccentric and historical points of interest around Springfield, Illinois, a truly off-the-beaten-path destination.
RESULTS
impressions
interactions across Discovery, Food Network, HGTV, and Travel platforms during the client’s key travel planning timeframe.
