Develop a first-to-market promotional partnership that drives awareness of GEICO’s humorous and playful brand.
FANARCHY! We built a nine-week long, integrated marketing partnership spanning linear, digital and social platforms, culminating with fans voting on the outcome of a live show.
Responsive Video Gallery Your browser does not support the video tag. Apartments.com MetroPCS Xfinity CHALLENGE Drive brand awareness and highlight the unique features of different mobile, internet, and real estate brands, while remaining true to truTV’s comedic voice. SOLUTION We worked with truTV talent to put their comedic spin on creative concepts, which led to…
CHALLENGE Support Frito Lay’s “Space for Her” initiative during key Back to School timeframe by encouraging and empowering young women to pursue careers in STEM and achieve their dreams. SOLUTION We created an engaging, multi-platform campaign between Discovery and Science Channel and the trailblazing female astronaut Dr. Sian Proctor – a geoscientist, explorer, space artist,…
CHALLENGE Stand out from the noise at San Diego Comic-Con! We needed to create a compelling fan activation (OUTSIDE of the highly trafficked Convention Center) that authentically drove Mountain Dew sampling and interaction. SOLUTION We activated the Jokers Block Party at Petco Park: a sight, sound, and motion event with a sponsored VR activation, contextual games,…
Responsive Video Gallery Your browser does not support the video tag. Stop Motion Short Animated Short Orlando Show Integration Volcano Bay Branded Content CHALLENGE Our goal was to engage consumers with iconic travel and entertainment brands Universal Orlando Resorts and Universal Studios Hollywood so that they were top of mind during key vacation planning timing. …
Responsive Video Gallery Your browser does not support the video tag. Eye Candy Up Do It Ziplash CHALLENGE Drive social engagement with Biore’s female 18-24 target during the I Heart Radio Music Awards. SOLUTION We developed a targeted branded content campaign featuring beauty/style hack expert – and truTV star – Brooke Van Poppelen. Brooke shared practical…
CHALLENGE With consumers having so many options for their vacation plans, the goal was to make Illinois a top destination for travelers nationwide. SOLUTION Showcase the incredible landmarks and sights along Route 66 with Discovery and Motortrend’s very own, Chris Jacobs, a native-Chicagoan! In a multi-platform custom campaign, we highlighted eccentric and historical points of…