BUDWEISER, HENNESSY, SAILOR JERRY

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Budweiser
Budweiser
Sailor Jerry
Sailor Jerry
Hennessy
Hennessy

CHALLENGE

Surprise and delight fans during their favorite shows to drive awareness and engagement with popular alcohol brands.  

SOLUTION

Sharks, tattoos, and sports! We spoke to fan passions with authentic branded content featuring rock musician Jesse Dupree and basketball legend Shaquille O’Neal, and sponsored content during Discovery’s marquis annual Shark Week event. 

RESULTS

Solidified three new business partners and increased media spend by 50% through added-value content.

MORE RESULTS

SAMSUNG
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SAMSUNG

ByMandy

CHALLENGE Drive lift in Samsung brand association with sustainability within strategic Gen Z and Millennial audience. Inspire consumers to practice sustainable efforts in their daily lives by recycling their electronics. SOLUTION We launched a surround-sound campaign featuring environmentally conscious and social impact-focused influencers in a series of branded content videos across digital and social platforms….

MOUNTAIN DEW
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MOUNTAIN DEW

ByMandy

Responsive Video Gallery Your browser does not support the video tag. 360° Partnership Social Content Branded Content Sizzle CHALLENGE ​Generate fan engagement and awareness of Mountain Dew’s high-energy brand among the elusive Millennial / GenZ target.  SOLUTION We teamed up with truTV’s #1 show Impractical Jokers, featuring four best friends from Staten Island.  This three-year…

BIORÉ
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BIORÉ

ByMandy

Responsive Video Gallery Your browser does not support the video tag. Eye Candy Up Do It Ziplash CHALLENGE Drive social engagement with Biore’s female 18-24 target during the I Heart Radio Music Awards. SOLUTION We developed a targeted branded content campaign featuring beauty/style hack expert – and truTV star – Brooke Van Poppelen. Brooke shared practical…

FRITO-LAY
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FRITO-LAY

ByMandy

CHALLENGE Support Frito Lay’s “Space for Her” initiative during key Back to School timeframe by encouraging and empowering young women to pursue careers in STEM and achieve their dreams. SOLUTION We created an engaging, multi-platform campaign between Discovery and Science Channel and the trailblazing female astronaut Dr. Sian Proctor – a geoscientist, explorer, space artist,…

CLOROX, SHERWIN WILLIAMS, PAPER & PACKAGING
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CLOROX, SHERWIN WILLIAMS, PAPER & PACKAGING

ByMandy

Responsive Video Gallery Your browser does not support the video tag. Clorox Paper and Packaging SherwinWilliams CHALLENGE Drive brand awareness for a variety of client categories – CPG, Retail, and Government – each with distinct brand messages, with limited production resources.  SOLUTION We developed engaging, cost-effective stop-motion animated content with unique brand messaging for Clorox…

GEICO
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GEICO

ByMandy

CHALLENGE Develop a first-to-market promotional partnership that drives awareness of GEICO’s humorous and playful brand. SOLUTION FANARCHY! We built a nine-week long, integrated marketing partnership spanning linear, digital and social platforms, culminating with fans voting on the outcome of a live show.  RESULTS