CHALLENGE Support Frito Lay’s “Space for Her” initiative during key Back to School timeframe by encouraging and empowering young women to pursue careers in STEM and achieve their dreams. SOLUTION We created an engaging, multi-platform campaign between Discovery and Science Channel and the trailblazing female astronaut Dr. Sian Proctor – a geoscientist, explorer, space artist,…

CHALLENGE Drive lift in Samsung brand association with sustainability within strategic Gen Z and Millennial audience. Inspire consumers to practice sustainable efforts in their daily lives by recycling their electronics. SOLUTION We launched a surround-sound campaign featuring environmentally conscious and social impact-focused influencers in a series of branded content videos across digital and social platforms….

Responsive Video Gallery Your browser does not support the video tag. Budweiser Sailor Jerry Hennessy CHALLENGE Surprise and delight fans during their favorite shows to drive awareness and engagement with popular alcohol brands.   SOLUTION Sharks, tattoos, and sports! We spoke to fan passions with authentic branded content featuring rock musician Jesse Dupree and basketball legend…

CHALLENGE With consumers having so many options for their vacation plans, the goal was to make Illinois a top destination for travelers nationwide.   SOLUTION Showcase the incredible landmarks and sights along Route 66 with Discovery and Motortrend’s very own, Chris Jacobs, a native-Chicagoan! In a multi-platform custom campaign, we highlighted eccentric and historical points of…

CHALLENGE Stand out from the noise at San Diego Comic-Con! We needed to create a compelling fan activation (OUTSIDE of the highly trafficked Convention Center) that authentically drove Mountain Dew sampling and interaction.   SOLUTION We activated the Jokers Block Party at Petco Park: a sight, sound, and motion event with a sponsored VR activation, contextual games,…

Responsive Video Gallery Your browser does not support the video tag. Apartments.com MetroPCS Xfinity CHALLENGE Drive brand awareness and highlight the unique features of different mobile, internet, and real estate brands, while remaining true to truTV’s comedic voice.   SOLUTION We worked with truTV talent to put their comedic spin on creative concepts, which led to…