APARTMENTS.COM, METRO PCS, XFINITY
CHALLENGE
Drive brand awareness and highlight the unique features of different mobile, internet, and real estate brands, while remaining true to truTV’s comedic voice.
SOLUTION
We worked with truTV talent to put their comedic spin on creative concepts, which led to producing organic branded content that engaged fans and exceeded client expectations. Whether it was the cast of Tacoma FD providing fire safety tips for Apartments.com, Michael Carbonaro of The Carbonaro Effect making high-speed internet magical, or the Friends of the People letting us in on their nationwide mobile coverage secret, the solution was simple: let the creators create!
RESULTS
in new business revenue leading to a multi-year branded content partnership
