UNIVERSAL STUDIOS HOLLYWOOD & ORLANDO RESORTS
CHALLENGE
Our goal was to engage consumers with iconic travel and entertainment brands Universal Orlando Resorts and Universal Studios Hollywood so that they were top of mind during key vacation planning timing.
SOLUTION
Create a playground for a hit TV show! Universal Studios Hollywood and Orlando Resorts were the perfect environments for truTV’s Impractical Jokers to do their hilarious hidden camera pranks. We developed and executed a three-year multi-platform partnership designed for targeted reach across linear, digital, social, and live events. We created branded content for linear, custom key art for the show intro, and lively animated social content, but shooting an entire episode at the theme park was the highlight of the partnership (not to mention the most fun for the Jokers)! Then we took the show on the road and Universal sponsored the Jokers live comedy tour in key markets nationwide. It was a match made in comedy heaven!
